We offer a suitable solution and implementation for every market and service and each product and concern. We would be happy to sit down with you to find the right form of advertising for you.
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A paid post is also paid advertisement. In contrast to the sponsored post, the focus usually lies on the product or service of the advertiser. The text is written and delivered by the customer. On request, Commercial Publishing will take care of text production and translation and consequently charge additional production costs. The contributions are subject to the editorial guidelines and CI specifications of the corresponding media titles and require the approval of the editorial and publishing management.
A paid post clearly differs in content from a competition. A competition may only be indicated in a customer box. A link to an external website is possible.
Competitions are based on the same principle as paid posts. The chances of winning increase the interest and above all the interaction with the readers, who are the target group relevant for the advertisement. The customer determines the winnings himself. The advertising customer also chooses the type of competition (random, quiz question, photo or story submission, etc.). The editorial guidelines and CI specifications of the individual publications also apply here.
The photo story is a high-quality form of a sponsored post. It is an advertising version of a photo reportage. Captions and short introductory or info texts complete the picture series. The story to be told in pictures is determined together with the customer. The production and delivery of the material is made either directly by the customer or - against payment of additional production costs - by the Commercial Publishing team.
The Longform is a deluxe version of the sponsored content. It combines journalistic texts, photos and individual designs. Due to the longer reading pieces which are divided into different subject areas and/or subcategories, the longform combines information with high-quality as well as multimedia storytelling. It thus stands as a whole and a branded piece that leaves behind am impression on the reader. The Commercial Publishing team is responsible for the implementation of the campaign in consultation with the customer.